About Tiger and Jam
As a family, we’ve always loved making and doing.
This includes inventing and telling stories, especially at bedtime.
A little while ago, we put one of the first stories we ever told together into a book.
That story was published in 2025 as Charlotte Jackson and The Magic Blanket.
We decided to carry on turning our family stories into books.
There were lots of reasons behind our decision. The girls liked the idea of their stories becoming books. We wanted to record the moments we shared now they’re growing up. And starting our own publishing company was an adventure we could all share in.
The result is Tiger and Jam: where we publish our stories for us and for you!
Why Dad?
There’s a long history of children’s stories being published under pen names.
The most famous is Charles Dodgson. He published Alice’s Adventure’s in Wonderland and Through The Looking Glass under the pen name Lewis Carroll.
Back then, writers wrote under pen names to create a distinction between their books and their day jobs. Lewis Carroll taught maths at a University.
So, why are Tiger and Jam stories published under the pen name ‘Dad’?
Well, it isn’t for that reason.
The simple answer is because I am one - and it’s best job in the world.
I’m also the Dad of the people who invented and imagined these stories.
When we say at Tiger and Jam that these stories were invented and imagined by our family, it isn’t just marketing.
The girls come up with them.
I just write them down.
That’s me, in the picture.
My given name is A.I. Jackson.
My title is Dr. Jackson, thanks to a misspent youth.
But the name I’m called most often and am most proud of is Dad.
So that’s the one we went with.
Our Artwork
It is difficult to think of A.A. Milne’s Hundred Acre Wood or Kenneth Grahame’s River without thinking of E.H. Shepard’s characterisations, Alice’s adventures in Wonderland without Tenniel’s drawings, or Julia Donaldson’s stories without Axel Braun’s splashes of colour. The stories we remember tend to come with evocative illustrations that capture and fire our imaginations.
Our books come with illustrations simply because once we’d written the first Magic Blanket story down, Charlotte said ‘Dad? Can we put pictures in?’ I’d never drawn a line in my life before that moment, but as all Dads know when your daughter says ‘Can we … ?’, you have to step up!
Both of the girls are superb, instinctive artists. My style tends to make a virtue of my limitations, working largely in pen and ink. We never use AI and work very hard to capture the moods and atmospheres of our stories in our illustrations. I’ve find it very challenging but very rewarding - proof that you’re never too old to learn something new!
Meet the Editorial Team!
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